Privacy Policy

Last update: August 25, 2025

Velmara Family operates this online store and website, including all information, content, features, tools, products, and related services, to offer you – the customer – a curated shopping experience (the “Services”).
The Services are managed by Shopify, which allows us to provide them to you.

This privacy policy describes how we collect, use, and share personal data when you visit or use the Services, make purchases or other transactions, or otherwise communicate with us. In the event of a conflict between our general terms and this policy, this policy shall prevail regarding the collection, processing, and sharing of personal data.

By using the Services, you confirm that you have read and understood this privacy policy.

Personal data we collect or process

By “personal data,” we mean information that identifies you or that can be reasonably linked to you. Anonymous or de-identified data is not considered personal data.

Depending on how you use the Services, your place of residence, and applicable laws, we may collect:

Contact data: name, address, billing and shipping address, phone number, email address.
Payment information: credit/debit card details, account information, transaction details, payment confirmations.
Account information: username, password, security questions, settings.
Transaction data: items you view, add to cart/wishlist, purchase, return, or cancel.
Communication data: information you provide through requests or messages to support.
Device information: device type, browser, network connection, IP address, unique identifiers.
Usage data: interactions with the Services, e.g., when and how you use the site.

Sources of personal data

We may collect your personal data:

Directly from you (e.g., when you create an account or place an order).
Automatically through the Services (e.g., cookies or device data).
From providers acting on our behalf.
From partners or third parties.

Purposes of processing

We use personal data – depending on how you use the Services – for the following purposes:

Providing and improving the Services: order management, payments, shipping, returns, account administration, personalized recommendations.
Marketing and advertising: sending offers via email/SMS/mail and personalized online advertising.
Security and fraud prevention: authentication and protection against illegal activities.
Customer service: support and customer relationship management.
Legal purposes: compliance with laws, requests from authorities, and dispute management.

Sharing of personal data

We may share your data:

With Shopify and other service providers (payments, shipping, IT, cloud).
With marketing partners for targeted advertising.
When you request or consent to it (e.g., social media integrations).
Within our corporate group.
In case of corporate transactions (mergers, acquisitions, insolvencies).
To fulfill legal obligations.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes data to provide and improve the Services, and information may be transferred to countries outside your place of residence. For more details, see the Shopify Privacy Policy.

Your rights

Depending on your place of residence, you may have the right to:

request access to the data we have about you,
request its deletion,
correct inaccurate data,
obtain data portability,
object to processing (e.g., marketing),
withdraw previously given consent.

📩 To exercise your rights, contact us at: support@velmarafamily.com

Minors

The Services are not intended for individuals under 16 years of age. We do not knowingly collect data from minors.

Security and retention

We take appropriate security measures, but we cannot guarantee absolute security. Data is retained only for the time required by law or necessary for the purposes of processing.

International transfers

If we transfer data outside the EU/EEA, we use recognized mechanisms, such as the European Commission’s Standard Contractual Clauses.

Changes

We may update this policy. The “Last update” date will be changed accordingly.

Contacts

For questions about how we process personal data or how to exercise your rights, you can write to us at: 📩 support@velmarafamily.com