Privacy policy
Privacy Policy
Last updated: August 25, 2025
Velmara Family operates this online store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a carefully designed shopping experience (the “Services”). The Services are powered by Shopify, which enables us to provide them.
This Privacy Policy describes how we collect, use, and share personal data when you visit or use the Services, make purchases or other transactions, or otherwise communicate with us. If there is any conflict between our general terms and this Privacy Policy, this Privacy Policy governs the collection, processing, and sharing of personal data.
By using the Services, you confirm that you have read and understood this Privacy Policy.
Personal Data We Collect or Process
“Personal data” means information that identifies you or can reasonably be linked to you. Anonymous or de-identified data is not considered personal data.
Depending on how you use the Services, where you live, and applicable law, we may collect:
• Contact details: name, address, billing and shipping address, telephone number, and email address.
• Payment information: credit or debit card details, account information, transaction details, and payment confirmations.
• Account information: username, password, security questions, and settings.
• Transaction data: items you view, add to your cart or wish list, purchase, return, or cancel.
• Communication data: information you provide through requests or messages to customer support.
• Device information: device type, browser, network connection, IP address, and unique identifiers.
• Usage data: interactions with the Services, including when and how you use the website.
Sources of Personal Data
We may collect your personal data:
• Directly from you, for example when you create an account or place an order.
• Automatically through the Services, for example through cookies or device data.
• From service providers acting on our behalf.
• From partners or third parties.
Purposes of Processing
Depending on how you use the Services, we use personal data for the following purposes:
• Providing and improving the Services: processing orders, payments, shipping and returns, administering accounts, and providing personalized recommendations.
• Marketing and advertising: sending offers by email, SMS, or post and showing personalized online advertising.
• Security and fraud prevention: authentication and protection against illegal activity.
• Customer support: providing assistance and managing the customer relationship.
• Legal purposes: complying with laws and government requests and managing disputes.
Sharing Personal Data
We may share your data:
• With Shopify and other service providers, including payment, shipping, IT, and cloud providers.
• With marketing partners for targeted advertising.
• When you request or consent to it, for example through social media integrations.
• Within our corporate group.
• In connection with corporate transactions such as mergers, acquisitions, or insolvency proceedings.
• To comply with legal obligations.
Our Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes data to provide and improve the Services, and information may be transferred to countries outside your country of residence. For more details, please see Shopify’s Privacy Policy.
Your Rights
Depending on where you live, you may have the right to:
• Request access to the data we hold about you.
• Request deletion of your data.
• Correct inaccurate data.
• Obtain a portable copy of your data.
• Object to processing, including marketing.
• Withdraw consent you previously provided.
To exercise your rights, contact us at support@velmarafamily.com.
Children
The Services are not intended for anyone under the age of 16. We do not knowingly collect personal data from children.
Security and Retention
We use appropriate security measures, but we cannot guarantee absolute security. Data is retained only for as long as required by law or necessary for the purposes for which it is processed.
International Transfers
If we transfer data outside the EU or EEA, we use recognized safeguards, such as the European Commission’s Standard Contractual Clauses.
Changes
We may update this Privacy Policy. The “Last updated” date will be changed accordingly.
Contact
If you have questions about how we process personal data or how to exercise your rights, email us at support@velmarafamily.com.